In a competitive market, your barbecue sauce label can give you an edge. Do your BBQ sauce labels set you apart?
Hot or sweet? Kansas City, Texas, or Tennessee Whiskey? What makes your BBQ sauce unique?
There are barbeque sauces with a regional flair. Others feature special ingredients. No matter what makes yours special, your barbeque sauce label plays an important role in getting it OFF the grocery-store shelf and INTO the grocery cart!
Your BBQ sauce label directly influences consumers’ buying decision. That’s why you need to pay as much attention to the label as to what’s inside the bottle. The label color must be consistent. The label itself must be straight, and it must stay on the bottle to withstand shipping, storage, and consumer use.
We know the special label challenges you face
Many BBQ sauce bottles are not completely round. Some are glass. Some are plastic. Some are filled hot, causing the bottle to expand and contract. That’s why we recommend label adhesives that are forgiving – they give with the expansion and contraction without wrinkling the label.
As you know, barbeque sauce can be messy at picnics, cookout, and cook-offs. That’s why we recommend you coat or laminate your BBQ sauce label to withstand cleanup and remain vibrant throughout the life of the customer usage.
In fact, our customers appreciate our expertise and rely on our recommendations. Backed by 25 years of printing quality labels, customers tell us they appreciate our depth of expertise, consistent color management, on-time delivery, and “can do” customer service.
Different printing processes, same consistent color quality
Just as we can guide you to the right label for your product, we can also recommend the right printing process for your BBQ sauce label. If you serve a regional market, we offer Digital printing, which is cost effective for smaller runs. Digital printing also enables us to print different versions of your label if you feature different sauce recipes and require a variety of labels.
If you manufacture and distribute nationwide – and require large print runs – we will likely recommend Flexographic printing. This printing technology enables us to print large quantities of labels more economically.
Your barbeque sauce should be the one that consumers reach for again and again. Let us help you make that happen with a high-quality BBQ sauce label!
Columbine Label Company is a proud sponsor of the annual Scovie Awards – the official contest of the Fiery Foods & Barbeque Industry.