Columbine Label Company
News and Events
January 2010 eNewsletter
Colorimetry
I say tomato, you say tom-aah-toe. I say red, you say red. But these reds don’t match, they’re different shades of red – so who’s right?
Wikipedia defines colorimetry as "the science and technology used to quantify and describe physically the human color perception. Huh? More simply put, how do you see color? How do I see color? Do we agree that, that color is the same or different, and either way, is there some science, technology or other standard that we can apply to actually measure that individual subjectivity? Color perception is a bit like lawyers. Ask three and you’ll get four different answers, maybe more.
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UPC's
Who doesn’t know what a barcode is? Barcodes are on nearly every product that we purchase these days, so almost everybody takes them for granted. But what is a barcode, what does it do, and if you are a manufacturer, how do you get a barcode for your product?
Barcodes or UPC’s (Universal product codes) were actually invented some 57 years ago, but the first retail scan didn’t actually occur until 1974 (a packet of Wrigley’s gum at a supermarket in Troy, Ohio). Food distribution and grocery stores were the originators for barcode uses. Inventory control, faster and more “accurate” customer checkout, and gathering of information for marketing etc. are several of the benefits of using UPC’s. Of course today, nearly every thing for sale uses a barcode of some sort. It’s estimated that there about five billion scans every day.
PACK EXPO ALERT!!
Columbine Label will be exhibiting this year at Pack Expo/CPP Expo in Las Vegas! Come see us at booth #5857. If you plan on attending the show, we have a limited number of COMPLIMENTARY ADMISSION PASSES. Contact us ASAP for more info on this huge packaging show!And now….the rest of the news(letter).
DIGITAL PRINTING
Today we hear a lot about digital printing. What is it? Why should I want digital? or why not?
Digital printing is the latest and greatest technology in the printing world. While it has been around for a few years, it is still relatively new and continually evolving. Geared towards “lower volume” runs, on-demand printing and/or variable data or imagery, it may just be the process that’s right for you. But how do you decide or even care if this technology is the right process for what you need.
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Well, here we are back again with yet another musing. Not quite as soon as originally expected, but then time flies when you’re havin’ fun. When we spoke last, the challenge was to check out our new website www.columbinelabel.com and find out how to get cash back.Well it’s actually pretty simple and it operates under the principle that it’s who you know and not so much what you know.
The promotion is called, originally enough, Referral Rewards. Here’s how it works: Simply consider who you know that would possibly be a user of labels.
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April 2009 eNewsletter
Welcome to the first issue of hopefully many more regular or most likely, semi-irregular issues of the Columbine Label Sticky Note – a news-note. Our goal with this endeavor, is to provide a brief and hopefully entertaining view of news and events in the world around us and specifically things that impact our business, our friends, our customers, and prospective customers. So here goes.
BTW, let us know what you think…. >> Read More
We have returned from the 21st Annual Fiery-Foods & BBQ show held in Albuquerque, NM at the Sandia Resort & Casino. We have been exhibitors at the show for more than 5 years and really enjoy the show, the exhibitors and the people. This year we did something special for the exhibitors – we held a drawing for an iPod Shuffle®. Congratulations to Manuel Jimenez of Chugwater Chili who is the winner of the iPod Shuffle®.
"Marketing Your Food Product" Workshop
Thursday, April 23, 2009
Community College of Aurora
Brought to you by the Colorado Department of Agriculture www.colorado.gov
Pack Expo October 5th, 6th and 7th 2009 in Las Vegas Nevada.