This process adds texture and dimension to a specific element on your product’s label by raising the lettering or graphic image. You can emboss any design or words on your label to make it stand out, perhaps your logo or product name. This specialty label printing process provides a richness that enhances the look of your product’s label – and the tactile feel of your label.
When choosing specialty process labels, you can expect expert, helpful, responsive, and personal service throughout the process.
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Whether they admit it or not, many customers buy products based solely on the label. A great example of this is wine and spirits drinkers. An elegant, embossed custom wine or spirits label will garner attention, set your product apart, and just might make the sale.
And what about health and beauty products that hold the promise of enhanced beauty? What better way to stand out and reinforce that promise of beauty than with an embossed label on your health and beauty product?
Regardless of your industry, embossing might be a creative way to up-level your product shelf appeal from attractive to standing out. This printing process can also be paired with foil stamping to make your label really pop!
The process of embossing raises the material substrate into a shape, word, or graphic. This can be registered to something that is printed on the label or it can be done directly into the substrate. When there is no ink aligned with the emboss, this is called blind embossing.
